These days, that doesn’t evolve at risk of vanishing in the map. Achieving consumers more closely, using the latest technologies and also have an open mind are the functions that must have a current agency. And what they’ve completed in Telecyl, Madison these days. About the change associated with positioning we spoke with Sea Rivera director of marketing and business development chats.
What should change Telecyl to Madison?
Especially our position on the market has evolved significantly. We started 20 years back Telemarketing serving in Castile and Leon, now we are a business team with 3 separate lines of business:
MADISON Researching the market, a good Institute of Sociological Research and Marketing having a great standing in the design and implementation of research projects related to economics and society, consumer marketing and customer experience. In addition to getting made a quantity of methodologies and studies of their own because the ROI in Events, which measures the return that companies get from all of these formats.
MADISON BPO contact center where we provide services related to customer service in multichannel environments and positioning with high added value, for instance, system verification of telephone sales, sales management projects with business intelligence strategies and care services customer through all channels, including RRSS.
As well as MADISON Agency, a service company BTL (Underneath the Line) and events as well as great expertise in sports marketing, the proof is the fact that we organize at the end of March the planet Paddle, at the Palau Sant Jordi in Barcelona. Not to mention that in 2011 required the PPT Madrid, a location therefore unique as to the Miracle Box, that is where they play the Experts Tennis.
We carry away projects with high added value through synergies together, as we are able to see the knowledge that every provides. That’s our difference: the value that people can provide our clients using the services we provide and design strategies with the outlines that comprise our business chatroom.
What results perhaps you have had?
Well, we’re not even a 30 days available on the market using the new image therefore we are only able to speak for the short term, however the wedding reception from your customers and partners has been fantastic. We knew it might be an excellent thing because it is a mark of a great impact and simple to keep in mind, nevertheless, if your brand is built little by little, we are receiving feedback from your customers, media and even a few competitor, a lot more passionate than we expected. In any case, as we MADISON Company we’re able to launch an offer Intro RRSS in media and that we tend to be awaiting the checking that will MADISON Researching the market, and passed us the end result has been very good.
We have obtained many emails and calls to congratulate us for change and to tell us they love the name. Actually, we are excited and certain that it’s been successful.
How was the group’s development recently?
Of the 20 years we’ve been in position, it is true the final five are the ones that have had higher growth and development. Probably you wonder why they’ve been hard many years for the economy. It is true, happen to be hard years, but we have accomplished a lot more than double our turnover, from 17 million euros in 2007 in order to 40 million euros much more in 2011 making profitable investment for the customers, creating services that include synergies between your different outlines with high quality in all of them. We’d an average annual growth of a lot more than 25% now we have a workforce of 2000 people chat rooms for teenagers free.
This growth just as magnificent and that we have been in a process associated with internationalization, we had to locate a name that represented what we should tend to be, a group marketing expert, very social, who enjoys the game and shares his values ??with a global task extremely effective. Madison is the best name.
What differentiated service offering from MADISON that unlike additional market agencies?
Our make up is unique. No other company which has three outlines of business with which we ourselves within its framework. We are the only real marketing group made up of a good Institute of Sociological Research and Markets, a business BPO and phone Center Communications and Events Company and, of course, we in full integration with Social Media Marketing in each and also the projects they develop. This composition is ideal and advantageous for us as well as for our customers. We fast because we effect on our experience and since they get more for less, business strategies of large and wide having a eyesight of influential elements.
How would you describe the customer (advertiser) ideal?
MADISON is an extremely social, where people become very important, not only those working in the company but additionally our customers. To them we love to to treat them as individuals, instead of as “fees” inside a company.
Within each project we were not at the level of provider, but we bond like a companion. To MADISON, the ideal client is one who values ??their services as well as their ability to innovate and provide quality, one that values ??people.
Our method of working makes it really involve us in each and every task and that we reach live like us.
Do you think a company devoted solely to telephone marketing is doomed to disappear?
I wouldn’t dare to make a judgment as categorical, a smaller amount the contact center market is one that has already established much more growth in recent years in the marketing world and can carry on having it.
Anyway, we’re not focused on telesales; precisely our membership and our position is our added value. Possess a Institute of Sociological Research and Markets, a type of BPO Get in touch with Center and Communication Company and Events in the exact same business group, is a great advantage over other people, allowing us to produce synergies which directly benefit our customers. We have three pros who provide their experience, redundant, and complementary, which, consequently, enables us not only have a wide range associated with services but additionally have a larger look at the case because the outlines work together together and provide understanding. All of this leads to offer economies of scale to the customers and innovate to supply high value products.
What marketing discipline that will create much more growth this season?
The mobile marketing. All you want use mobile phones. Increasingly, the use of these devices is more widespread. Who uses the RRSS not wait to obtain home and be at the pc to check on your messages on Facebook or Twitter, or to study mail. Wish to accomplish present. We are able to examine our code BIDI teaching in the airport counter and slowly, we want to have all the feaures so fast and simple as that.
Do you think social media marketing will continue to be trendy, go out of style or will be reinforced like a funnel?
The SMM doesn’t go out of style, is here to stay, nevertheless, this boom will calm down and RRSS will be consolidated like a funnel of communication with great benefits. But we all know the SMM is not just Facebook and Twitter, but there are lots of much more tools to define our strategies and designing marketing activities that take place for example weblogs, or “sites” to talk about our content for example SlideShare for the demonstration or our Youtube movies.
Within our case, we are extremely pleased to achieve the expert at home, MADISON Agency, and they are they who’re being commissioned to complete our strategy of on the internet communication which, as well as the teaser campaign, we’ll continue with a genuine social media technique Marketing.
How about apps?
The apps are a good evolution of mobile marketing, ie the simplicity of getting all the details the point is inside a software application modified to all formats, PC, iPhone, Tablet. Once, when we went to a celebration, or perhaps a nation of tourism, we needed a guide. Not these days, today you’ve everything in your phone. It is really an impressive part of the marketing world. The very fact associated with downloading a credit card applicatoin to become knowledgeable associated with a topic in which you’re interested and you will send, at times, even without having to connect to the network, is a great advantage for daily life in general, not only the field of marketing .